The first-ever Franchise Exhibition Morocco 2025 will be held from February 12-14 at the Casablanca International Fair and Exhibition Center, with over 100 exhibitors from around the world and nearly 10,000 visitors expected, according to Morocco’s News Agency (MAP).
Sponsored by Morocco’s Ministry of Industry and Commerce and the Moroccan Franchise Federation (FMF), the exhibition is organized in collaboration with the Moroccan Agency for Investment and Export Development (AMIDE) and the Casablanca-Settat Chamber of Commerce, Industry, and Services (CCIS-CS), among others.
The exhibition is part of the vision to make Morocco a regional hub for franchising while contributing to sustainable development and empowering Moroccan entrepreneurs, according to MAP. It aims to highlight the opportunities available in the Moroccan market for both national and international investors.
The exhibition will showcase both Moroccan and international brands looking to expand in various areas such as ready-to-wear, catering, furniture, automotive services, hospitality, and money transfers, to make these businesses leaders by 2030.