As Morocco kicked off its new blueberry season in December, industry experts forecast another record-breaking year, solidifying the country’s status as a global leader in blueberry production and exports, “Hort News” said.
The 2024/25 season, which lasts until June, is anticipated to yield up to 80,000 tons of blueberries, driven by favorable weather conditions.
This marks a significant increase compared to last year’s production of 67,300 tons—already a 25% jump from the 2022/23 season. Peak production is expected between January and March.
Juan Sainz of Frutta Group highlighted Morocco’s reputation for high-quality blueberries and the growing global demand for premium fruits. “This year, availability is expected to improve, with fewer supply-chain tensions between markets,” Sainz noted.
He recalled the challenges faced last year in supplying North American markets due to competition from other regions. “This year, we have focused on better distribution to avoid bottlenecks and meet customer demands,” he added.
With blueberry consumption in the UK surging by 27% this year, Moroccan producers view Great Britain as a priority export destination. The company “Blueberry Consulting” praised Morocco’s success in offering innovative and tailored varieties that meet the evolving demands of international consumers.
“The rise of Morocco’s blueberry industry is not just about quality,” noted Blueberry Consulting.
“The country has distinguished itself by developing specific varieties and investing in innovation to cater to global markets.”
Primarily grown in the Souss and Oriental regions, Moroccan blueberries benefit from an ideal climate and nutrient-rich soils, which contribute to their sweet flavor and firmness.
These natural advantages, combined with advanced agricultural techniques, have positioned Morocco as a major player in the global blueberry market.