Morocco’s National Institute of Amazigh Culture (IRCAM) launched its Amazigh New Year 2975 celebrations on Monday under the theme “Yennayer: A Lever for Sustainable Development.” The celebration brings together prominent figures and features Amazigh music and artistic performances, exhibitions of traditional local products, and a roundtable discussion with experts on Amazigh culture, Morocco’s Press Agency (MAP) reported.
Running until January 17, the festivities highlight the ancient history of Morocco’s Amazigh civilization and raise awareness of the role of Amazigh culture in achieving sustainable development, particularly by promoting handicrafts and encouraging economic initiatives rooted in cultural values.
IRCAM’s director, Ahmed Boukous, described the event as “historically symbolic,” with political, social, economic, and cultural dimensions that make up Morocco’s unique model regionally and globally. Boukous also noted that this year’s celebrations focus on the socio-economic aspects of Amazigh culture and showcase the products of local handicraft cooperatives.
IRCAM, the Chamber of Commerce, Industry, and Services of the Rabat-Sale-Kenitra region, the Professional Association for Women’s Entrepreneurship (APPEF), and the Khairat Bladi Foundation collaborated on the celebration.
The first vice president of the Chamber of Commerce, Houcine Talmousst, highlighted the importance of preserving and promoting Amazigh heritage, reflecting the Chamber’s dedication to cultural diversity.
APPEF president, Rachida Bouzit, said that designating January 14 as a national holiday underscores Morocco’s “commitment to cultural plurality.”