Morocco has significantly increased its avocado exports, shipping 42,000 tons between October and December 2024, with expectations to export up to 90,000 tons by the end of the 2024/2025 season. The domestic market is expected to receive only 10% of the total production, according to East Fruit.
Abdellah Yamlahi, President of the Moroccan Avocado Association, highlighted the area’s rapid growth and its increasing penetration into European markets.
He noted that while export volumes are rising, consumer demand in Europe has dipped, causing a drop in avocado prices. However, Moroccan farmgate prices have climbed to MAD 19–20 per kilogram.
To stay competitive, Yamlahi urged farmers to accelerate their harvest due to favorable weather conditions, allowing them to outpace competitors like Spain, Colombia, and Israel. Last year, Morocco exported 60,000 tons from a 70,000-ton yield.
Avocado farming is expanding in regions such as Tiflet, Moulay Bousselham, and Larache, underscoring Morocco’s ambition to strengthen its global market position despite growing international competition.