As a key distribution hub for western Africa and the second-largest export market for U.S. agriculture on the continent, Morocco presents significant opportunities for US beef exports, despite some market challenges, Food Market reported.
A recent trade mission led by the US Department of Agriculture (USDA), with participation from U.S. Meat Export Federation (USMEF) representatives Matt Copeland, Monty Brown, and Jessica Spreitzer, explored ways to expand US agricultural exports to Morocco.
The mission included meetings with Moroccan government officials, visits to retail and foodservice outlets, and discussions on transportation logistics, all aiming to unlock more potential for U.S. products in the strategically important market.
Morocco’s free trade agreement (FTA) with the United States is a key advantage, offering duty-free access for US Choice and Prime beef cuts. Although the market for high-quality beef is still relatively small, the opportunity for US exporters is considerable. Modern retail, which is just beginning to gain traction in Morocco, holds great potential for increasing beef consumption.
The ongoing seven-year drought in Morocco has led to a growing need for additional red meat suppliers, creating an opening for US exporters. While the U.S. faces competition from countries such as Spain and Brazil, the country’s expanding market, along with the duty-free access granted under the FTA, makes it a promising market for US beef, particularly as the drought eases and inflationary pressures subside.
The US is already a major supplier of beef liver to Morocco, the sixth-largest exporter of beef liver in 2024, with exports growing significantly. The volume of US beef liver exports is expected to rise further, and with Morocco’s increasing focus on expanding its red meat supply, there is ample opportunity for US suppliers to meet the demand.
While challenges such as cold chain infrastructure and financial risks for US exporters remain, the growth in Morocco’s market offers optimism. The development of modern retail and logistical improvements in Morocco will likely boost demand for US beef in the future.
As Morocco prepares to co-host the 2030 World Cup with Spain and Portugal, its strategic role as a trade hub for the region is expected to grow.