With Morocco’s exports to the rest of the African continent accounting for only 7.6% of the kingdom’s foreign trade, the African market reflects “untapped potential” estimated at MAD 12 billion, according to recent figures touted by Omar Hejira, Morocco’s Secretary of State for Foreign Trades at oral question time in the Lower House of Parliament.
Hejira urged Moroccan small and medium-sized enterprises (SMEs) to establish and strengthen their presence in the African market which has more than 1.3 billion consumers.
“Africa is not an option but an absolute necessity for Morocco’s economic influence,” he said. He encouraged economic operators to adopt a “deliberate” approach to expansion.
Despite efforts to date to enhance intra-African trade, Moroccan exports to the continent remain marginal, falling short of their vast potential. This is attributed to inadequate infrastructure, persistent non-tariff barriers, and operators’ lack of understanding of specific local and national markets.
However, there have been some encouraging developments. Moroccan investments in Africa, particularly in strategic sectors such as telecommunications, finance, and renewable energy, have been increasing, positioning the kingdom as a leading investor in the region. Morocco’s accession to the African Continental Free Trade Area (AfCFTA) is also expected to provide fresh momentum by promoting closer economic integration and significantly reducing tariffs.
While intra-African trade represents just 17% of the continent’s total exchanges, Morocco is establishing itself as a cornerstone of this development.
“The future of Moroccan companies in Africa depends on their ability to become key players by adapting their offerings to local demands and forming lasting, reliable partnerships,” Hejira said.
Morocco expects to launch an international trade fair dedicated to showcasing Moroccan products for African markets in 2025 to highlight Moroccan excellence in key sectors such as agro-industry, textiles, construction materials, and financial services while fostering sustainable trade relations with African nations.
By significantly increasing its exports to Africa, Morocco plans to solidify its role as a gateway between Europe, the Middle East, and sub-Saharan Africa while contributing to the continent’s economic growth.