The Moroccan government is preparing to tax income generated by influencers and content creators, starting in January 2025. The decision, announced by Minister Delegate for the Budget Fouzi Lekjaa, looks to integrate a new income category into the national tax system under the 2025 Finance Bill, SkyNews reported.
The new measure targets earnings from social media influencers and content creators, a group that previously operated outside the tax system due to their reliance on income from foreign platforms.
Under the proposed framework, income from content creation will be taxed progressively, with rates ranging from 0% to 38%, depending on earnings. Certain categories, such as gambling gains, will face withholding taxes as high as 30%.
Economic expert Rachid Sari highlighted the fairness of the new system. In a statement to SkyNews, he stated that content creators, like other citizens and businesses, benefit from state services and should contribute to public revenues.
He added that the measure would encourage creators to formalize their work by adopting legal structures, such as self-employment status or business entities, to ensure transparent invoicing and profit declarations.
The new tax initiative forms part of a broader tax reform strategy launched in 2023, designed to enhance state revenues while avoiding undue burdens on low-income groups.
Revenue from measures such as improved invoicing systems and crackdowns on tax evasion has already grown significantly, with state income rising from MAD 201 billion (USD 20 billion) in 2021 to a projected MAD 329 billion (USD 32 billion) in 2025, according to Lekjaa.