Morocco celebrates National Information Day on November 15, an annual occasion that highlights the achievements of Moroccan media and the challenges it faces in the fast-pace evolving global landscape.
The day provides a platform to discuss solutions for advancing the sector’s performance and strengthening its role in the country’s development.
This year’s observance comes at a critical time for the media industry, which is grappling with economic difficulties, human resource constraints, and lingering after effects of the COVID-19 pandemic, Morocco’s National Agency (MAP) said.
Traditional print media struggles with low readership and financial instability, while digital media, despite its accessibility and speed, faces structural and organizational issues, added the same source.
Media experts advocate for adopting editorial strategies that focus on local and national content to better connect with audiences. They also recommend leveraging social media to engage younger demographics and address their specific concerns.
Audiovisual outlets, including radio, are encouraged to innovate their programming and extend their reach to underrepresented regions, aligning with Morocco’s dynamic socio-economic and cultural development.
As Morocco prepares to host major international sporting events, such as the upcoming World Cup in 2030, there is a growing emphasis on specialized journalism.
Enhancing skills in sports coverage and adopting advanced broadcasting techniques are seen as vital steps to ensure the media’s readiness for these global opportunities.
National Information Day not only celebrates past achievements but also facilitates constructive dialogue among media professionals. It aims to position Moroccan media as a pivotal driver of economic, social, and cultural progress while addressing the pressing need for modernization and sustainability.