The Moroccan government’s “Go Siyaha” (“Go Tourism”) program administered by the Public-Private Committee (CPP) has awarded its first round of funding to 12 new tourism projects located across Morocco, the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy (MTAESS) announced in a press release on Monday.
The projects cover multiple areas of hospitality and tourism, including waterfront recreation facilities, eco-tourism resorts offering surfing and yoga activities, distinctive accommodation properties, and sports-focused initiatives.
Before receiving a grant under the program, each project is evaluated by CPP to verify its viability and alignment with the region’s particular tourism demands, as defined in the government’s 2023-2026 Tourism Roadmap.
Designed to boost Morocco’s tourism industry, Go Siyaha has targeted 1,700 tourism businesses to receive support by 2026, with a total government investment of 720 million MAD (about 72 million USD). The program is expected to reach full operational capacity within the next few months, according to the ministry.
Representatives of MTAESS, the Ministry’s delegate for the budget, and the National Agency for the Promotion of Small and Medium Enterprises (ANMPE) are members of the CPP, along with Hamid Bentahar, President of the National Federation of Tourism; and Lahcen Zelmat, President of the National Federation of Hotels.
Unveiled in February 2024, by Morocco’s Minister of Tourism, Fatima Zahra Ammor, the Go Siyaha Program is a government initiative not only designed to bolster the tourism industry through investment support, but it also provides technical assistance with digitalization, income enhancement, and sustainable practices. The initiative is part of Morocco’s 2023-2026 tourism roadmap, focusing on improving competitiveness and innovation in the sector through collaboration with private stakeholders and the ANMPE.