American toy company Lego plans to replace its building bricks made of oil-based plastics produced by fossil fuels with renewable plastic bricks by 2032, the company announced. The company has signed long-term supply deals to achieve this goal.
Lego plans to reduce its oil-based plastic bricks by up to 70% through using certified renewable resin.
While this shift will increase production costs, CEO Niels Christiansen said it will not affect customer prices.
Lego is already on its way to achieving its transition. By 2026, Lego expects more than half of its resin to be certified as sustainable. This is up from 30% in 2024.
The move responds to the growing surplus of cheap fossil plastics and the high cost of sustainable materials.
Suppliers are already using bio-waste and recycled materials to replace fossil fuels, but the market for these options is still developing.
Lego’s commitment comes amid a surge in demand for recycled plastics, driven by oil companies continued investment in petrochemicals that are both non-renewable and catalysts for climate change.
Toymakers Hasbro and Mattel are also incorporating plant-based and recycled materials into their products. Mattel is targeting a move to 100% recycled, recyclable, or bio-based plastics by 2030.
Currently, 90% of all plastics are made from fossil fuels, according to PlasticsEurope.
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Thursday, January 23, 2025