The National Tourism Office (ONMT) participated in the 2nd Travel Next Minas held on August 16-17 in Brazil, showcasing Morocco’s attractions to draw more tourists and strengthen its presence in the growing tourism market.
The event brought together over 5,000 Moroccan industry professionals at the Expominas BH Exhibition Center in the vast state of Minas Gerais, southeastern Brazil, the largest economy in Latin America.
Morocco and Brazil are committed to boosting their tourism flows by leveraging the richness and potential of their respective cultures.
Brazil’s tourism market presents substantial growth potential, driven by a high-purchasing-power consumer base and an expanding middle class.
“With a population of 203 million, Brazil is the leading South American source of tourists to Morocco, sending approximately 50,000 visitors annually,” Mohamed Amine El Joudani, ONMT’s country manager, who recently established an office in São Paulo, told MAP
El Joudani noted that the direct Casablanca-São Paulo flight operated by Royal Air Maroc (RAM) will resume on December 7, with three weekly flights (Tuesdays, Thursdays, and Saturdays). He expects these flights to significantly boost Brazilian tourist arrivals, aiming to double the number of Brazilian visitors to 100,000 over the next three years.
To ensure the success of this expansion, El Joudani highlighted the importance of training Brazilian travel agents. “We are collaborating closely with major tour operators such as Diversa, Abreu, and Orinter to enhance their knowledge of Morocco as a top destination,” he said.
“Our strategy focuses on equipping professionals with the tools to effectively promote Morocco. Following this, we will launch a broader communication campaign to reach the general public,” he explained.
Morocco aims to attract tourists traveling to Europe, particularly Portugal and Spain, by positioning itself as a compelling alternative destination. The Kingdom’s ancient history, vibrant culture, and exquisite gastronomy are expected to resonate strongly with Brazilian travelers, rounding out a compelling tourism proposition.