Real Madrid is now the world’s most valuable football club brand, having surpassed last year’s leader, Manchester City FC, in the global rankings of brand valuation and strategy firm Brand Finance. The club’s brand value has surged by 16% to EUR 1.7 billion, marking a significant return to the top spot driven by robust revenue growth both on and off the field.
With a remarkable Brand Strength Index (BSI) score of 96.3 out of 100 and an AAA+ rating, Real Madrid continues to hold the title of the strongest football brand globally.
“This score not only cements its position at the pinnacle of football but also places it among the elite brands worldwide, outshining renowned names like Google, Coca-Cola, Ferrari, and Rolex, according to Brand Finance. Real Madrid’s dominance is reflected across various metrics including squad investment, stadium facilities, and sponsorship deals,” Brand Finance said.
“Real Madrid’s return to the top of the ranking highlights a simple conclusion; this club is truly the best in the business,” Hugo Hensley, Head of Sports Services at Brand Finance said, adding that the club’s “commercial activities have consistently driven significant revenues and reinforced its global brand influence.”
Manchester City FC earned second place in the rankings with a 7% rise in brand value to EUR 1.6 billion. The club has enjoyed record revenues driven by sustained success in competitions, including a historic achievement of winning five major titles simultaneously in 2023.
FC Barcelona stayed in third place, despite facing financial constraints with imposing a salary cap.
Manchester United FC stayed in fourth with a 3% increase to EUR 1.4 billion, amid challenges on and off the pitch.
Meanwhile, Liverpool FC, valued at EUR 1.4 billion, ranked 5th most valuable football club brand, scoring high in fan loyalty and historical significance.
Paris Saint-Germain FC, despite a 7% increase in brand value to EUR 1.2 billion, faces challenges following the departure of key players, impacting its commercial outlook. Nevertheless, PSG’s strong performance in Ligue 1 continues to bolster its global appeal.
German club Bayer 04 Leverkusen has emerged as a notable climber, with a remarkable 72% surge in brand value to EUR 333.6 million. The club’s unbeaten season and first Bundesliga title have significantly enhanced its brand image and marketability.