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Morocco Invest 8 Bln MAD in Tourism in 2023

Morocco’s Minister of Tourism, Handicrafts, and the Social and Solidarity Economy, Fatim-Zahra Ammor, said on Tuesday that the tourism sector investment reached eight billion MAD in 2023.

Speaking at the Upper House’s question time, Ammor said that renowned global brands are showing a growing interest in investing in Morocco, while regional development companies have been set up specifically to support small and medium-sized businesses.

She also recalled that Morocco has launched its “Go Siyaha” program to support 1,700 tourism businesses.

Noting that Morocco is striving to reach 26 million tourists by 2030, Ammour said the kingdom has launched its 2023-2026 roadmap, backed by a budget of 6.1 billion MAD.

The roadmap focuses on enhancing the tourist experience through 9 thematic sectors and 5 cross-cutting sectors. Seven regional contracts have been inked in the regions of Fez-Meknes, Beni Mellal-Khenifra, Tangier-Tetouan-Al Hoceima, Draa-Tafilalet, Dakhla-Oued Eddahab, Souss-Massa and the Eastern region, with five more in the other regions to implement the roadmap.

The Minister reported that significant progress has been made after just 14 months of implementing the roadmap. These include the launch of the “Morocco, Land of Light” promotional campaign on 20 world markets, a 22% increase in the number of air transport seats in 2023, and the signing of a partnership with Ryanair to open up several regions, involving the opening of 24 international and 11 national air routes.