Agri Maroc, 1st Farmers’ e-Magazine, in an article published just today, reveals that real estate, catering, and agriculture are the most profitable investments in the Kingdom.
Investing in real estate can be a lucrative venture in Morocco, whether through the construction or renovation of properties for sale or for rent. Urban areas such as Casablanca, Agadir and Marrakech are seeing a growing demand for housing due to increased tourism and shifting demographics favoring urban locales.
Morocco, which will shortly be hosting the African Cup of Nations and the World Cup in 2030, has positioned itself as a regular meeting place for international events, particularly via its most cosmopolitan city, Marrakech. The Kingdom thus offers a tremendous opportunity for investors wishing to capitalize on this dynamic.
Opening a restaurant offering a unique concept or innovative cuisine can be highly profitable, as well. The restaurant sector benefits from Morocco’s culinary wealth and the continuous influx of tourists and local residents seeking new gastronomic experiences.
The culinary endeavor could encompass a large-scale project, or simply a modest mahlaba. (Mahlaba is a typical business serving traditional drinks, dairy and snacks). This type of establishment is particularly popular in Morocco and can generate significant revenues, especially in busy or popular locations, and also during the month of Ramadan, when demand explodes.
Morocco offers several prospects, due in large part to its 9.5 million hectares of fertile land. The region’s geographical location also makes it easier to meet European demand for fresh food, which has long positioned the country as Europe’s garden and a preferred partner for selling fruit and vegetables to French and German markets.
Crop profitability is heavily influenced by the type of production system used–whether it be semi-intensive or super-intensive–as well as technical developments which increase yields.
Avocados, blueberries, and other red berries are currently the most popular crops, with extremely high profit margins. Farmers, meanwhile, continue to benefit greatly from traditional commodities such as olive farming.
With significant developments in technology and expertise, entrepreneurs may now try their hands at hydroponics, which requires minimal input and features very short production cycles.