The Agricultural Development Agency (ADA) will lead a total of 25 groups producing local produce representing Morocco at the B 2 B International Food Show being held from November 27-29 in Abu Dhabi, per an ADA release.
This participation aims to enhance the Kingdom’s achievements in exporting local produce, developing future partnerships, and diversifying outlets for Moroccan products on the international circuit.
The Moroccan pavilion, which covers nearly 300 square meters, represents the Kingdom’s 12 regions with over 2,600 members, and the ADA intends to continue its commitment to supporting cooperatives producing local produce in the wake of the “Génération Green 2020-2030” strategy.
The ADA’s ambition is to welcome carefully selected vendors, in order to publicize the great diversity and dynamism of the Moroccan brand to the 18,000 professionals expected to attend the event.
Morocco’s pavilion, which combines authenticity and modernism, portrays a contemporary Morocco rich in history and culture. It provides a wonderfully immersive experience of the Kingdom’s cultural history through a series of culinary animations performed by a top chef who showcases the generosity of Moroccan food and hospitality.
The Abu Dhabi International Food Show is one of the largest gatherings of food industry experts in the Middle East. This year, it will feature 1,300 exhibitors from 50 different nations.