Chefchaouen, Morocco, frequently nicknamed “The Blue Pearl,” is capturing the hearts of holidaymakers and Instagram addicts alike, as its unusual azure scenery becomes a renowned tourist draw. In a piece for the British Daily Express, Victoria Chessum explores the history and attraction of this enchanting city.
Over the years, the village of about 40,000 inhabitants situated in the north of Morocco in the heart of the Rif region has not only attracted tourists but has also drawn the attention of numerous newspapers, magazines, and guidebooks. The Independent, Lonely Planet, and Dawn, have all showcased its growing appeal.
The city’s vivid blue color palette is said to trace back to the 1930s when Jewish refugees from Europe arrived, becoming the first painters of Chaouen (its other name), drenching the walls of every little alley way in various shades of blue. Some claim the color repels the mosquitos. Others suggest it’s a “symbol of heaven,” Chessum explains. Very old locals, however, have varying accounts of when the trend began, with some recalling a time when houses were predominantly white.
The practical aspects of the blue exteriors, such as temperature regulation in Morocco’s scorching summers, add to the allure. Residents claim that the tradition of repainting the walls each year not only preserves the unique aesthetic but also keeps homes cool.
As the city transitions from a backpacker’s haven to a mainstream tourist destination, reviewers note that Chefchaouen popularity is on the rise. The stunning backdrop, coupled with the immersive “heaven-like” atmosphere created by the blue hue, beckons travelers to explore its enchanting streets.
Chefchaouen’s authenticity may be discovered in those tiny shops that line the blue medina streets, selling goods from brilliantly colored pottery to locally cherished goat’s cheese, Chessum suggests. The Plaza Uta El-Hammam is the center of activity, including restaurants, shops, the Grand Mosque, and the Kasbah Museum.
Though not accessible to tourists, the Grand Mosque offers an impressive backdrop for those taking in the bustling central plaza.
Chefchaouen represents more than just its breathtaking landscape; the city has historical significance and cultural relevance, which along with its brilliant blue, make it a must-see for travelers seeking an authentic, visually captivating Moroccan experience.