Chinese automotive giant OMODA has its sights set on the Moroccan market, where opportunities are of great interest to the company, as it is preparing to strengthen its footprint in the Kingdom from 2024 onwards.
Vice General Manager of the company’s Africa region Deniz stated to Moroccan outlet l’Opinion that the company’s managers are keenly interested in the Moroccan market because of its commercial dynamism and the strong demand for new-generation cars.
OMODA intends to appeal to Moroccan consumers by offering creative, highly electronic, and synchronized models that are in line with current trends.
This method is built around the C3, C5, and JAECOO 7 models. They mix elegance, sportiness, and innovative styling, expressing the brand’s affinity with young people and for the fashion genome.
The models offer a variety of choices and cutting-edge technologies. For example, the Moroccan-targeted C5 model includes voice assistance, ventilated sports seats, and a smart interior design.
In terms of powertrains, the company has both hybrid and internal combustion versions, both of which produce 197 horsepower and deliver exceptional performance.
OMODA operates in more than 80 countries, including Brazil, Russia, Spain, and Italy. OMODA intends to grow into Egypt, Tunisia, and Algeria in North Africa, with Morocco playing an important role in this strategy.
The Chinese company has ten manufacturing platforms and five R&D facilities throughout the world, including one in Russia, one in China, and one in Central Europe.