The Moroccan Tourism Office (ONMT) presented its latest global campaign “Forever Marrakech” in the form of a short video at the plenary meeting of the World Bank (WB) and International Monetary Fund (IMF) meetings held in Marrakech from October 9-15.
“This campaign embodies the resilience of the Ochre City and the country of Morocco as a must-see destination,” said ONMT in a statement.
“The organization of the IMF-WB annual meetings is an exceptional opportunity to launch this campaign to show the world that Marrakech–Morocco–are an exceptional destination that will continue to shine in its unique light and to embrace all those who would like to explore it,” added the source.
To go along with the release, ONMT also established a new graphic identity that represents the rising day and that will continue to illuminate the city indefinitely: “Forever Marrakech,” accompanied by the powerful trademark “As long as the sun rises, Marrakesh will shine.”
The fresh ONMT promotion will be introduced in the coming days in critical markets such as France, Spain, Germany, the United Kingdom, and the United States.