The first ever direct flight between Tel Aviv and Essaouira, due to begin in September, symbolizes Morocco and Israel’s close cultural and historical interconnection, according to Einat Levi, a researcher at the Israeli Institute for Regional Foreign Policies “Mitvim.” She said that the direct connection reflects the city’s history as well as its ability to win Israeli hearts, reported Israeli daily “Haaretz.”
The media source highlighted the importance of culture in political action as well as the power of emotions in bridging gaps in the Middle East. Essaouira, historically a thriving metropolitan hub on the Atlantic coast with a substantial Jewish community, is today seen as a powerful conduit for travelers to places of belonging such as home, family, society, and culture.
Levy, who has Moroccan roots, outlined a regeneration movement seeking to reconnect to one’s roots and create a harmonious future. That spirit crosses borders and norms, uniting worlds and peoples in pursuit of a common purpose. Morocco’s ancient pirate port of Essaouira fascinates Israelis due to its recognition of Hebrew as an intrinsic aspect of Moroccan heritage.
The article described Morocco’s restoration of Hebrew heritage buildings, including the Bayt Dakira (House of Memory,) the Chair of Hebrew Law, and the Festival des Andalousies Atlantiques (Atlantic Andalusian Festival). This special festival commemorates the Andalusian “golden age” in its present-day version, inviting Jewish, Muslim, and Christian artists and musicians to tell their stories.
Essaouira has successfully turned its cultural heritage into a center of urban growth through the Gnaoua Music Festival, which promotes tourism, culture, and music.
The first direct flight between Tel Aviv and Essaouira underscores the significance of cultural and civil ties in the development of an Israel-Morocco friendship. Culture inspires political action, builds trust, and creates commonalities and a sense of belonging.
The article recognizes the contributions of André Azoulay, the longstanding Advisor to King Mohammed VI who is Jewish, who believes Essaouira can set an example as a regional paradigm of peace and cultural plurality.
Arkia airlines, the Israeli company which inked the agreement with Morocco’s Tourism Office (ONMT), plans to operate three flights to Morocco, with a capacity of 33,000 seats.
Last year, around 75,000 tourists arrived in Morocco from Israel. This year, arrivals from Israel from Jan-June were already at 39,000.