Sefrioui’s Ghassoul and By-products Firm, based in Fez, was recently awarded the label “Origine Maroc Garantie” for the period of three years, according to a statement by Origine Maroc Garantie which promotes Moroccan products.
Ghassoul is a natural mineral clay mined from the Moroccan Atlas Mountains and used in cosmetics.
The label authenticates the quality of Moroccan products in various sectors on the basis of a multi-criteria assessment. The procedure includes 6 traceability steps: research and development, extraction, preparation, drying, sifting and grinding, and packaging.
Company director Saad Sefrioui said that rigorous assessment ensures that customers can trust their Moroccan body/hair care products.
The statement explained that importers and overseas users seek 100% Moroccan cosmetics and clay-based products, as they value craftsmanship, know-how and authenticity in the body care industry.