Morocco’s hygiene giant ENOSIS has been awarded the “Made in Morocco” label by the Professional Association of Moroccan Brands for its two flagship brands, MIO and ZEN.
ENOSIS CEO Anouar Radi invited Moroccan business leaders to press ahead with the launch of 100% Moroccan brands to achieve this goal of economic sovereignty.
This was a view shared by President of the Professional Association of Moroccan Brands Adil Lamnini, who presents Enosis as a prime example to follow in validating the slogan “Made in Morocco” theme.
The Enosis group, established in 2009 by Moroccans through its subsidiary AMA Détergent, has placed a significant emphasis on innovation, allowing it to remain a viable entity in the face of stiff competition in the national market.
In 2016, the organization grew and opened its FMCG retail division. In 2020, Enosis underwent a restructuring that resulted in the creation of a holding company with several subsidiaries–such as AMA Papillon, which produces paper for household use–and Sulfonation, which is currently developing a cosmetics factory.