Ferrari, the legendary Italian automobile company, picked Morocco to shoot its advertising clip for its new model, “Roma Spider,” which has adorned the streets of the capital, in an advertisement broadcast on its YouTube channel last week.
The new two-minute video, entitled “The FerrariRomaSpider in Morocco,” combines architectural and cultural elements of Rabat with superb images of its newest model.
The advertisement emphasizes the capital’s beautiful coastline vistas, the magnificent, vaulted passageways of the Medina and Oudaya, and the famed Rabat tunnel.
This new Spider retains most of the features of the Ferrari Roma but differs from the brand’s other convertibles by incorporating a soft top.
The official Twitter account of the brand entices customers to “Embrace the allure of the #FerrariRomaSpider as #LaNuovaDolceVita unfolds in Morocco.”
The new Roma Spider commercial campaign was shot in Morocco, most notably in Rabat and Tangier. Ferrari unveiled the newest iteration of its legendary Roma Spider at a ceremony on March 16 at the El Badi Palace in Marrakech.