Orange Rated Most Admired Telecom Brand in Morocco

Orange Morocco was named Morocco’s most popular telecommunications label and is among Africa’s Top 5 industry trademarks, according to Brand Africa.
The results of Brand Africa / Africa’s Best Brands 2022 rankings came on the heels of the Africa Digital Summit 2023.
Each year, the Brand Africa 100 / Africa’s Best Brands ratings encompass customer satisfaction research involving more than 30 nations across the continent.
Other top brands recognized in the 2022/23 rankings include Bank of Africa, the regional financial services giant; 2M, the home-grown public services media outlet; and Marwa, the Moroccan women’s-wear company.
The initiative was conducted by Brand Africa’s partners Geopoll and Integrate–a Kantar subsidiary in Morocco–who are responsible for the field work in Africa and in Morocco, in particular.
Brand Africa–launched in 2010 by founder by Thebe Ikalafeng and chair Siham Malek–focuses on evaluating Africa’s leading brands to reinvent the continent’s image, reputation, and business innovation.