The Moroccan Tourism Office (ONMT) has signed a partnership agreement with Emirates Airlines at the 30th Edition of the Arabian Travel Market currently taking place in Dubai. The aim of the agreement is to increase the flow of tourists to Morocco.
The agreement seeks to enhance Morocco’s attractiveness in several target markets and to capitalize on those new markets through the airline network.
The Director General of ONMT, Adel El Fakir, stated that this agreement is part of the office’s action plan for the period 2023-2026, in which the development of air transport is one of its pillars.
He went on to stress that this partnership will incent tourists to fly to the Kingdom from a wider geographical base such as the Middle East and the Asian continent, in penetrating new markets such as Australia, Japan, South Korea and India by benefiting both from the huge destination network itself and from Emirate’s reputation.
For his part, Vice President of Commercial Operations for Africa at Emirates Airlines, Badr Abbas, indicated that this agreement opens the way to greater cooperation to support tourism development in Morocco.
Abbas added that the airline is committed to supporting Morocco in achieving its objective of receiving 17.5 million tourists by 2026.
The ONMT is participating with a distinguished pavilion at the said exhibition–which began on Monday and continues through Thursday–along with more than 2,000 exhibitors and delegations from over 150 countries, and approximately 80 private sector representatives active in the field of travel technology around the globe.