American group Carter’s, specializing in children’s clothes, gained a foothold in Morocco.
This is Carter’s first deal in the African continent.
Carter’s will partner with Moroccan e-commerce platform Wlidaty, specializing in selling items for mothers, babies, and children.
The group’s flagship brands, such as Carter’s, OshKosh B’gosh, and Skip Hop, will initially be offered exclusively on Wlidaty.com, before Carter’s opens its own stores in Morocco.