Reuters Institute and Oxford University recently published a study describing 2023 as the year of growing concerns over media sustainability.
According to the report on journalism, media, and technology trends and predictions 2023, this development follows a period of high inflation and severe pressure on household spending. Many common people are afraid and uncertain because of Russia’s invasion of Ukraine, the COVID pandemic’s aftermath, and the disastrous impact of global warming.
Publishers have far less faith in their future business prospects than they did last year. Less than half (44%) of the editors in the survey say they are optimistic about the upcoming year.
Most publishers (72%) are concerned about news avoidance in relation to gloomy themes like Ukraine and climate change. Explainer content, Q&A formats and inspirational stories (66%) are among the strategies used by publishers in 2018 to combat this worrying phenomenon.
In 2023, more publishers will invest in subscription and membership services to generate money.
Publishers say that they will focus this year on TikTok (+63), Instagram (+50), and YouTube (+47), all networks that are well-liked by younger users, and much less on Facebook and Twitter.
Publishers indicate they will be investing more resources in email newsletters, podcasts, and digital audio-visual.