75% of Moroccans feel the pandemic has “changed” them, according to an international study by the Spanish agency Marco.
According to Jeune Afrique, the first survey was published in 2020 and was devoted exclusively to European consumers. The company has expanded its study to several regions of the world, including the African continent; more precisely, four countries: Morocco, Kenya, Ivory Coast, and South Africa.
Jeune Afrique questioned the changes brought by the Covid period and the population’s opinions about ecological and environmental issues. Moroccans confirm that they have evolved over the past two years and changed their habits.
69% of the people surveyed in this study claim to have been changed by Covid-19. However, unlike other countries studied, the 41–65-year-old is the most affected generation in Morocco.
Environmental awareness and ethics:
[bs-quote quote=”The climate issue is driving all concerns, and it’s not just a matter of the rich…Africa is the continent where there is still wealth and where we can still gain time by avoiding the mistakes that have been made in ‘Western’ countries with development, especially with regard to the environment” style=”default” align=”left” color=”” author_name=”Samira Sitaïl” author_job=”consultant at Marco ” author_avatar=”” author_link=””][/bs-quote]
The crisis has led to solid environmental awareness among Moroccans. In total, 91% of Moroccans became more concerned than before the pandemic about the climate and the companies that respect the environment.
People’s view of climate issues also depends on their age since the new generations are very attentive to ecological and ethical dimensions: 69% of 18-25-year-olds are concerned about the environment.
While awareness of climate issues is very high in the countries surveyed, Moroccans are the ones who take the environment into account the most in their daily consumption. That is thanks to the hosting of COP22, which was the occasion for an awareness campaign on the subject in the Kingdom.
The importance of social networks:
The study looked at the way people get information. They mostly use social media, particularly the generations under 40 years old, but the classical press is still the leading news source for most Moroccans.
68% of those surveyed believe that television is the most reliable source of information. On the other hand, 43% of Moroccans consider radio unreliable, and 41% make the same observation for print and online media, mainly from the 40-65-year-old generation.