On October 5, 2022, in Casablanca, the Chairman of the Board of Directors of BIM Morocco (a Turkish retail company), Mr. Haluk Dortluoglu, and the Minister of Industry and Trade, Mr. Ryad Mezzour, signed a partnership agreement for the expansion of BIM Morocco’s supply of locally produced goods.
Through a constant process of import substitution to support local manufacturing, this agreement aims to expand BIM’s sourcing from regional textile and food suppliers. BIM Morocco has committed to raising the proportion of “Made in Morocco” products under its private label to 80% for food products and 90% for textile products by 2025, thanks to the support of the Ministry of Commerce and Industry.
“According to the High Royal Directions, the Kingdom’s industrial and economic sovereignty is at the center of government priorities. We signed an agreement today with the group “BIM” to develop local sourcing and secure a large portion of its supply from local suppliers ” Mezzour stated. Furthermore, “Made in Morocco” can meet the needs of the sourcing group while complying with the sign’s quality standards. Our manufacturers have frequently proved their ability to produce items that stand out for their high quality.
More than 80% of the products available in BIM stores today are made in Morocco, and 51% of our private label items are marked “Made In Morocco.”
For his part, Dortluoglu explained that “the competitiveness of the hard discount model relies heavily on offering high-quality products at low prices”.
This agreement came in the wake of post-pandemic, in which new crises of supply chains were born. The COVID-19 epidemic had a disastrous impact on international supply chains. Supply chain and sourcing experts have had to deal with border closures, national lockdowns, vendor bankruptcy, employee shortages, shipment delays, stockouts, and wildly variable customer demand over the pandemic duration.
In other words, if local sourcing is set to a reasonable price, it will surely come in handy, resulting in a decrease in both transportation costs and time and reducing emissions and energy usage. E.i, deliveries are easier to coordinate.
One of the key benefits of global sourcing is cost reduction. Particularly in low-cost areas, many overseas suppliers and manufacturers provide their services at competitive prices.
At the end of the day, let us not forget that Turkey has been present in the field of investment with Morocco, this comes in the light of the Free Trade Agreement (FTA) between the Republic of Turkey and the Kingdom of Morocco, which was signed on April 7th, 2004 in Ankara and entered into force on 1 January 2006.
